Apple (U.S. retail and online store) price adjustment policy: 14 days
Apple's U.S. sales policy says that if Apple reduces the price on an Apple-branded product within 14 calendar days from the date you receive it, you can visit an Apple Store or contact Retail Customer Care (1-800-MY-APPLE) within 14 days of the price change to request a refund or credit of the difference.
Your deadline
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The details
| Window | 14 days |
|---|---|
| Counted from | date you receive the product, then 14 days from the price change |
| What it covers | Yes - Apple-branded products when Apple lowers its price |
| Trigger | Apple reduces the price on an Apple-branded product within 14 calendar days of when you receive it. |
| Matching at purchase | Not covered here. |
| Source | Apple: Sales Policies - U.S. Retail Sales (Pricing and Price Reductions/Corrections) |
| Last verified | October 17, 2026 |
How to request it
- Visit an Apple Store or call 1-800-MY-APPLE within 14 days of the price change. Apple may ask for the product or proof of possession.
Common exclusions
- Limited-time price reductions and special sales events such as Black Friday
- Price protection is limited to 10 units of a particular product
Store policies change and the store decides each request. This page summarizes what the store has published as of October 17, 2026; always check the linked source. Links on this page may be affiliate or sponsored links; any commission or paid relationship is disclosed where it appears. Disclosure.
Related stores
- Best Buy - 15 days (60 for My Best Buy Plus / Total members)
- Target - 14 days
- Costco (Costco.com orders) - 30 days
- The Home Depot - 30 days
How to ask for a price adjustment · Common sale exclusions · If a store has no policy · Black Friday 2026 deadlines